YouGov Survey: “Media Consumption Grows but Digitalization Brings New Challenges”
04/11/2022
Media consumption in Vietnam soared as people watched, listened, and surfed online more often in 2021, according to new research from YouGov. The first-ever ‘Vietnam Media Landscape’ report, based on interviews with 2,369 people right across the country, also found that this growth in consumption continues to rise in 2022, with streaming and on-demand services shaking up the traditional media environment.