Weak brand awareness

Complicated register process (7 steps, require phone number, email, OTP code, check K+ website…)

Most people are currently confused between myK+ app & myK+NOW package.


  • Launch New K+ App with new modern users interface (UI) and create better user experience (UX) by:
  • Offer different packages with affordable price
    Bring modern look & feel
  • Implement new features based on user review
    Simplify user registration flow with mobile number is unique key
  • Reduce drop % due to current complicated registration process
  • Increase awareness for New K+ App towards prospects:
    + YouTube: 6s to reach out mass audiences.
    + Facebook: R& F to optimize for reach and effective frequency.
  • Attract big number of new users to download the app and buy a package:
    + Facebook: App Install to recruit iOS users to download app.
    + Google UAC: Recruit installation and optimize for in-app purchase.
    Besides target to users' behavior and interest, we also leverage the 1st party data to optimize for in-app purchase since these are very potential objects to stimulate conversions.


Kplus App Market Share

  • Reach: 77% Entertainment & Sport Lovers

  • 50M Impression

  • 560K View on Facebook

  • 286K Click

  • 116K Installation

related case studies

Zespri Kiwifruit Launch & Maintenance (2015 – 2020) is proud to offer customers all over the world with highest quality food, unique growing system and highest commitment of quality and credibility.

Citibank: Performance marketing – Lead Generation

Marico is one of the largest corporations in the world in the field of FMCG

K+ is a Pay-TV channel for football lovers

New Branding campaign is the biggest campaign in the year from Michelin Global running full funnel from awareness to conversion.

MAYBI is a Vietnamese fashion label that sells a wide selection of modern clothing at reasonable prices. In order to grow the fashion market, Maybi has to find a big number of new consumers