KPLUS APP
BACKGROUND
Weak brand awareness
Complicated register process (7 steps, require phone number, email, OTP code, check K+ website…)
Most people are currently confused between myK+ app & myK+NOW package.
STRATEGY & IDEA
- Launch New K+ App with new modern users interface (UI) and create better user experience (UX) by:
- Offer different packages with affordable price
Bring modern look & feel - Implement new features based on user review
Simplify user registration flow with mobile number is unique key
- Reduce drop % due to current complicated registration process
- Increase awareness for New K+ App towards prospects:
+ YouTube: 6s to reach out mass audiences.
+ Facebook: R& F to optimize for reach and effective frequency.
- Attract big number of new users to download the app and buy a package:
+ Facebook: App Install to recruit iOS users to download app.
+ Google UAC: Recruit installation and optimize for in-app purchase.
Besides target to users' behavior and interest, we also leverage the 1st party data to optimize for in-app purchase since these are very potential objects to stimulate conversions.
RESULTS
Kplus App Market Share
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Reach: 77% Entertainment & Sport Lovers
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50M Impression
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560K View on Facebook
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286K Click
-
116K Installation
related case studies
Zespri Kiwifruit Launch & Maintenance (2015 – 2020) is proud to offer customers all over the world with highest quality food, unique growing system and highest commitment of quality and credibility.
New Branding campaign is the biggest campaign in the year from Michelin Global running full funnel from awareness to conversion.
