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WAFELLO

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BACKGROUND

The business grew and Mayora Group was then formally established in 1977 and since then has grown to become a recognized global company in the Fast Moving Consumer Goods industry. Our diverse products can be divided into 8 categories: biscuit, candy, wafer, chocolate, coffee, , beverage and cereal. Among our well-known brands are Kopiko, Danisa, Roma, Energen, Torabika, Beng Beng and many more.

KOL STRATEGY​

  • Using the hot reviewer file with high recognition on the tiktok channel that many young people are especially interested in reviewing the confectionery industry. Creating content orientation for the "wafello cake sales craze"
  • Continue to use nano KOC files in large quantities to create recognition and high frequency of Wafello sponge cake review appearance

RESULTS

    View: 11M views

    Like: 350K reactions

    * Create attractive content orientation that intrigues viewers about the "wafello cake sales craze"

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