kbank-2-8305

KBANK

kbank-2-8305

BACKGROUND

Kasikornbank (KBank), established in 1945, is one of Thailand's leading banks, known for its innovative financial solutions and customer-centric approach. Expanding into the Vietnam market in 2021, KBank aims to empower customers with world-class expertise to manage their finances seamlessly. 

The challenge for the brand: KBank awareness in Vietnam was low and the bank fail to stand out among competitors. 

KOL STRATEGY​

  • Create brand trust for KBank by booking KOL/KOC to review KBank products on Facebook and TikTok channel 
  • Build mass awareness for KBank by creating a Kay Dance challenge on TikTok channel.
  • Establish conversations and credibility through WOM & seeding activity.  

RESULTS

    >12M Views

    >2M Engagement

    200 dance video

    Retaining 2023-2024

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