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The matte liquid lip has a long lasting formula and intense color pay-off, yet, its strong reputation for being dry, heavy on the lips if being applied with a thick layer and leave users with uncomfortable feelings. While SuperStay Matte Ink is available, it’s thicker formula and higher price tag makes it a harder sell for this consumer. MNY will introduce Sensational Liquid Matte as an affordable, weightless alternative.
105% sales KPI
No. 1 lipstick franchise of Loreal CPD in 1st month of launch
Owned the lip pucker signature
