tuborg-poster_hor

TUBORG FULL YEAR 2023

tuborg-poster_hor

BACKGROUND

Take main responsibility to spread out brand image and key message in full year 2023 by various pillars and tactic on PR

STRATEGY​

  • Develop PR plan included: Market research, competitor analysis, content pillars and media channels suggestion
  • Explore more PR tactic to amplify awareness of Tuborg offline activities
  • Invite media attend to the event and ensure the media coverage after the event
  • Deliver brand’s spirit and key message directly to TA by various content pillar on appropriate channel.

RESULTS

    Up to 100 links (100%) PR articles had planned were successfully posted

    View of paid media: 1,500,000 views; View of earned media: 4,500,000 views. Over campaign KPI commitment: 350%

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