TRAPHACO – BOGANIC FORTE

BACKGROUND

Traphaco is a famous and reputable company in the Vietnamese market with a history of more than 35 years in the pharmaceutical industry. In particular, Boganic has continuously ranked first in the hepatobiliary market since 2013 until now.

The challenge for the brand: The proportion of Boganic's sales in the South is not commensurate with the market potential. Competitors also invest in media, competing directly with Boganic.

MEDIA STRATEGY

Build massive brand awareness and utilize BRANCHER.X DATA* to reach potential TA at right time (when they get any liver’ problem) and deliver right message (relevant to specific type of pain) by Programmatic Ads to increase brand consideration.
Build Brand trust by creating online discussions about health, provide knowledge and orientation to proactively use Boganic to prevent liver problems.