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SOFFELL

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BACKGROUND

Soffell is a mosquito repellent brand under the Enesis Group. Soffell offers mosquito repellent products in cream/spray forms, containing 13% diethyltoluamide (DEET) as its active ingredient. Soffell provides effective protection against mosquito and insect bites, helping to reduce the risk of insect-borne diseases.

The challenge for the brand: Build top-of-mind awareness for Soffell mosquito repellents and encourage daily use.

KOL STRATEGY​

  • - Main winning point: Neutral aroma with light and pleasant fragrance, which is similar to body mist smell, both prevent mosquitoes and make users comfortables, confident with nice smells.
  • - Main winning point: Much safer than using mosquitoes spray that most family TAs are using.
  • - Sup winning point: Trendy packaging and colors: that appeal to young millenials/gen Z TAs group.

RESULTS

    * >50M Impression

    * >6M Views

    * >135k Clicks

    * >200k Engagements

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