lp-2021-phlipps-floorcare-teasersimple-3

PHILIPS​

lp-2021-phlipps-floorcare-teasersimple-3

BUSINESS BACKGROUND & CHALLENGES​

Philips is renowned for its Kitchen Appliances and Irons, but had NONE product awareness for Floor Care before 2017

With Market Share = 0, it’s immensely hard for Philips to penetrate into the competition between current FC brands: Panasonic, LG, Samsung​

EXECUTION IDEA​

  • SUCTION POWER​ TRIGGERS THE NEED​
  • Creative video and banners highlight Philips’ super powerful suction -> Call for sign up​
  • TRIAL DAY​ REAL EXPERIENCE​
  • Give consumer a hand-on experience of all Philips FC Product​
  • SEAL THE DEAL​
  • Sales offer right away, with incentives for staffs who successfully seal the deal​

AMAZING RESULTS​

    38.4% ​Consumers made direct purchase after trial​

    16% HN​, 9% HCM​ Market share gained from 0​

    HOME VISIT​ MODEL​ Rolling out to Philips APAC​

RELATED POSTS

Trend-setter

E-commerce

E-commerce

COME TALK TO US

HOTLINE: (+84) 287 303 0568

Choose your service that you interest:
SEND

Contact with Us

Choose your service that you interest: