PHILIPS
BUSINESS BACKGROUND & CHALLENGES
Philips is renowned for its Kitchen Appliances and Irons, but had NONE product awareness for Floor Care before 2017
With Market Share = 0, it’s immensely hard for Philips to penetrate into the competition between current FC brands: Panasonic, LG, Samsung
EXECUTION IDEA
- SUCTION POWER TRIGGERS THE NEED
- Creative video and banners highlight Philips’ super powerful suction -> Call for sign up
- TRIAL DAY REAL EXPERIENCE
- Give consumer a hand-on experience of all Philips FC Product
- SEAL THE DEAL
- Sales offer right away, with incentives for staffs who successfully seal the deal
AMAZING RESULTS
38.4% Consumers made direct purchase after trial
16% HN, 9% HCM Market share gained from 0
HOME VISIT MODEL Rolling out to Philips APAC
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Restarting the global campaigns with 5 markets (US, AU, KR, JP, DE) after 2 years of Covid-19.
