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Philips is renowned for its Kitchen Appliances and Irons, but had NONE product awareness for Floor Care before 2017
With Market Share = 0, it’s immensely hard for Philips to penetrate into the competition between current FC brands: Panasonic, LG, Samsung
38.4% Consumers made direct purchase after trial
16% HN, 9% HCM Market share gained from 0
HOME VISIT MODEL Rolling out to Philips APAC
