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MERAP

mmo01oxdmlchsiq-09-10-2023-17-26-13

BACKGROUND

Founded in Tokyo in 1891, Lion Corporation is a leading Japanese company primarily focused on oral care products, including toothpaste, mouthwash, and toothbrushes. The company has diversified its product line to include household essentials like laundry detergents and shampoos. With a rich heritage spanning over 120 years, Lion employs cutting-edge technology and modern science to produce high-quality products.

The company's core values center around promoting health, ensuring environmental sustainability, and maintaining product excellence. 

STRATEGY & IDEA

  • Use Programmatic & Facebook to boost awareness for Shema Lá Đôi and Shema Baby.
  • Utilize KOCs and social seeding to build trust for the four product lines.
  • Maintain customer engagement with ongoing Facebook campaigns.
  • Attract users to Facebook Fan Page via high-CTR methods like SEM and Dynamic Ads.
  • Enhance product favorability with Fanpage contests and mini-games for social buzz.

RESULTS

    85M Impressions on Facebook

    Reach >10M people 

    8.5M views

    60K clicks to e-com page 

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