MELANO CC
BACKGROUND
Melano CC is a Japanese skincare brand has been co-operated for 4 years from 2019, and we are currently processing 5-year-contract for 2023.
STRATEGY & IDEA
- 2019: Trắng sâu tinh khiết
- 2020: Vitamin C dưỡng trắng bảo vệ da
- 2021: Trắng mà Mịn
- 2022: Gấp đôi Vitamin C - dưỡng trắng, mờ thâm
- From a brand that has hand-carried products account for 80% in Vietnam market, Melano CC aims to recruit more Vietnamese users to use official and updated Japan beauty products.
- Launch new product Melano CC Whitening Gel and new package of Melano CC Whitening Mask, educate consumers about benefits of Vitamin C in whitening skin and removing dark spot.
- Use PR, Seeding, and utilized different levels of KOL and KOC from Youtube, Facebook, Tiktok to raise brand awareness, increase consumer trust, and spread out the WOM campaign.
- Utilize brand ambassador Tram Ngo on fanpage and reiview post on her fanpage.
- Organize livestream and manage KOL to boost sales on both Facebook and Tiktokshop.
RESULT
Number of sale increase year by year, grow 20% from 2019 to 2020, 30% in 2021, and in 2022 Melano CC becomes million-dollar-brand.
Melano CC Whitening Essence has moved up to No.1 essence selling in Japan for 5 years (from 2017 to 2021), and the goal of 2023 will become No.1 in Vietnam.
related case studies
Restarting the global campaigns with 5 markets (US, AU, KR, JP, DE) after 2 years of Covid-19.
