MAYBI is a Vietnamese fashion label that sells a wide selection of modern clothing at reasonable prices. In order to grow the fashion market, Maybi has to find a big number of new consumers.
Since 2018, Havas has been tasked with developing and managing highly successful performance-based digital advertising channels with scalable capacity. Also, look at fresh and scalable approaches to increase conversions.
Messages on Fanpage: over 6,500 quality inbox/month with CR: 35%
Conversion of Website: over 250,000 quality landing page view/month with CR: 1.5%
Loyalty: more than 60% of customers who are already members return to purchase every month.