MARICO
BACKGROUND
Marico is one of the largest corporations in the world in the field of FMCG.
Marico wants to assert its position in the market through key product lines and brands such as XMen, Sedure, and TP Food.
STRATEGY
- Big idea: “Your Studies Are Personalized”
- Focus on native speaker, interactive lessons, global online community, digital workbook to build trust for the concept.
- Channel from Awareness to Performance: Facebook (R&F, livestream, Engagement objective), GDN, SEM and TV.
RESULTS
Marico Market Share
-
Brand Lift:
+ Ad Recall: 25.7% vs Benchmark 7%
+ Brand Awareness: 23.3% vs Benchmark 3% -
TV performance:
+ Well – delivered for both GRP & Reach
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