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HIRUSCAR

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BACKGROUND

Hiruscar, a skincare brand from Medinova, Switzerland, aims to boost brand awareness and customer affinity in 2024 through engaging social initiatives. A key focus will be leveraging recommendations from KOCs and healthcare professionals (HCPs) to highlight the effectiveness of its scar and acne treatment products.

KOL STRATEGY​

  • Engage HCPs to discuss the product’s ingredients and effectiveness, building credibility and trust.
  • Collaborate with Micro KOCs to create humorous, relatable content that naturally connects with the audience.
  • Partner with Nano KOCs to showcase before-and-after experiences, highlighting the product’s effectiveness through personal stories.

RESULTS

    * View: 2.9M views

    * Like: 70K reactions

    * Spark discussions around key questions like: "Is it effective for new facial scars, C-section scars, surgery scars, and how fast does it work?"

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