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Enervon is a subsidiary of United Pharma Cooperation, focusing on the multivitamin category. In specific, Enervon had 2 main product lines, Enervon tablet, which has been in the market for more than 20 years and has built a loyal following. However, it has been outstanding in the market. While Enervon Plus Effervescent was launched in Oct 2020 facing the main challenge of how to generate the brand awareness due to the impact coming strong competitors.
TV: achieved 100% SOV. Saving 22% investment due to FOC value (free spot, PPIB…).
DIGITAL & SOCIAL: >20M Impressions reach >6M people 2.3M views 843K engagements 24K clicks
