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Emirates is still a fairly new entrant into the Vietnam market. However, only 6% of Vietnamese consumers would currently not consider flying with Emirates. This is a very low figure and a positive attribute.
Emirates need to continue a balanced media investment between the 2 cities they serve (Hanoi and Ho Chi Minh) in the year ahead. In addition, they aim to continue to build Familiarity of the Emirates brand and attain a Familiarity level of 27%.
Thank to Brancher.X data and strong expertise of the whole team, Emirates was very impressed with our Media plan. Emirates confidently chose Brancher.X as the only advertising agency to target to independent Economy and Business travelers in HAN and SGN metro areas and boost their Familiarity level the Emirates brand.
