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CUCKOO

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BACKGROUND

CUCKOO stands out as one of the top brands in Korea for Kitchen and living appliances, dedicated to enhancing every aspect of healthy meals and living enviroments, ultimately shaping a more refined modern lifestyle. 

Most people are thinking that Cuckoo only sells rice cooker products at high prices.

Propose the strategy "Đúng kiểu mẹ yêu" to show that Cuckoo has a variety of product lines suitable for each segment at reasonable prices.

MEDIA STRATEGY​

  • Build KOL/ KOC plan to boost brand awareness for Cuckoo on Facebook & TikTok Channel.
  • KOC Shooting: In order to re-utilize the TVC, there is the appearance of Tra My Idol - Representing the sophisticated mom, both saving costs and showing that Cuckoo has a diverse product line for each segment.​
  • Review: KOLs/KOCs participate in the review to let people know more about Cuckoo's diverse product lines.
  • KOL/KOC push sale: With Online activities, KOCs participate in livestream sessions. Offline activities, KOCs participate in check-in activations.​

RESULTS

    From 0 followers to reaching 1997 followers

    Increase sales volume by 10%.

    Increase brand awareness about a variety of household products, besides rice cookers, there are also air purifiers, oil-free fryers,...

    Retaining 2023-2024

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