Relaunch the revamped PremierMiles credit card with more attractive benefits and level-up its targeted customers.


  • Big idea: "Trải nghiệm phi thường"
  • Emphasized the functional benefits of Premier Miles & the emotional expectation from consumers - Not just ordinary privileges, but Extraordinary Experiences.
  • Creating the new concept to refresh and get attraction from consumers from both online & offline (KV/ Brochure/ Sale booths).
  • Bring the buzz launching, by airing the digital assets & OOH which focusing on tapping right TA (premium office building/ A+ type shopping mall) to reach out our potential consumer. In the other hand, pushing the get lead form by performance MKT to ensure about card registration quantity.


  • Reaching more than 280M views.

  • Getting more than 12M daily impression (even through Covid 19)

  • More than 93% consumers are satisfied with new image and over 114% KPI on card registration.

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