CITIBANK
BACKGROUND
Relaunch the revamped PremierMiles credit card with more attractive benefits and level-up its targeted customers.
STRATEGY & IDEA
- Big idea: "Trải nghiệm phi thường"
- Emphasized the functional benefits of Premier Miles & the emotional expectation from consumers - Not just ordinary privileges, but Extraordinary Experiences.
- Creating the new concept to refresh and get attraction from consumers from both online & offline (KV/ Brochure/ Sale booths).
- Bring the buzz launching, by airing the digital assets & OOH which focusing on tapping right TA (premium office building/ A+ type shopping mall) to reach out our potential consumer. In the other hand, pushing the get lead form by performance MKT to ensure about card registration quantity.
RESULT
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Reaching more than 280M views.
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Getting more than 12M daily impression (even through Covid 19)
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More than 93% consumers are satisfied with new image and over 114% KPI on card registration.
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