Marico is one of the largest corporations in the world in the field of FMCG.
Marico wants to assert its position in the market through key product lines and brands such as XMen, Sedure, and TP Food.
Brand Lift:
+ Ad Recall: 25.7% vs Benchmark 7%
+ Brand Awareness: 23.3% vs Benchmark 3%
TV performance:
+ Well – delivered for both GRP & Reach