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MSD

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BACKGROUND

MSD, a leading biopharmaceutical company in Vietnam, is launching the first HPV exhibition in Vietnam to dispel misconceptions surround HPV, utilizing innovative AI to subtly and effectively share sensitive information.

The challenge for the brand: To establish HPV credibility and urgency of injection among society​, To change consumer understanding about HPV’s danger and convert them into action​

KOL STRATEGY​

  • - Build strong awareness about knowledge about HPV-related diseases
  • - Education & deliver respective message to correct their perception about HPV Protection
  • - Catch target audience at the right moment when they have demand for STIs, HPV knowledge.

RESULTS

    * Awareness: >84M Reach / >517M Views

    * Consideration: >10.9M Clicks

    * Conversion: 277.6K actions

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