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VPMILK GROW+

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BACKGROUND

Established in 2014, VPMILK focuses on researching, developing and manufacturing milk formulas and milk-based products, especially specialized product lines for each target audience, to improve Vietnamese stature and health.

The challenge for the brand: VPMilk brand awareness and market share is low in Vietnam dairy market.

MEDIA STRATEGY

  • Build awareness for VPMilk brand’s new message and their Grow+ product line then utilize Brancher.X big data to reach the right target audience (mom with adolescents who care about milk benefits to their children) at the right time (at the time users got demand to comply with sales boosting goal) using Programmatic, SEM and social ads to increase brand consideration
  • Leverage engagements and views on social media channel though the collaboration with Hau Hoang and “Trang Nguyen Nhi” kid series show.

RESULTS

    >575M Impressions

    Reach >10M people

    314K video view

    17K video view

    Increase 12K traffic to ecommerce –function website

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