ULIKE

BACKGROUND

Ulike is a well-known IPL hair-removal handset in Korea and China. When coming to Vietnam, they are looking for an integrated advertising agency who understand deeply about the consumer insight in Vietnam and offer the great strategy to launch Ulike successfully in Vietnam.

We analyzed carefully about the current behaviors of the consumers. We found out while hair removal is in big demand, Vietnamese usually use temporarily method such as waxing, shaving or going to the clinic for IPL treatment. A home IPL handset is a very good product to win the heart of Vietnamese.
We develop a full-year marketing strategy for Ulike including:

Market overview
Consumer behavior analysis
Key message
Strategic Media Planning
Detailed execution plan
Budget & KPI

RESULTS

Thank to Brancher.X data and strong expertise of the whole team, Ulike was very impressed with our strategic plan. Ulike confidently chose Brancher.X as the only advertising agency to launch Ulike in Vietnam.