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Shiseido is a high-end & prestigious Japanese beauty brand, established in 1872, known for its innovative skincare, cosmetics, and fragrance products.
The primary challenge for the brand is to broaden its reach to a younger audience segment, which represents the key target demographic for future growth. TikTok has emerged as the most effective platform to capture and engage this audience. However, competitors have already established a strong presence on TikTok, effectively tapping into this market with tailored content and targeted campaigns that resonate with young users.
Followers: Increase from 0 to 8,000+
Like: from 0 – 16,000+
View: +5M views
