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SENSACOOL

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BACKGROUND

Enesis Group is an FMCG group founded in Indonesia in 1988 and quickly became successful with mosquito repellent ‘Soffell’ and effervescent tablets ‘Sensa Cools’. In 2008, Enesis Group began to penetrate Vietnam market with the mission of deliver high-end products to satisfy consumers and fulfill responsibility to the community.

To promote foundational health awareness and reduce dengue cases by working together with communities for a healthier future.

KOL STRATEGY​

  • - Build mass awareness of 02 seperated products Sensacool and Soffell and their function
  • - Engage with consumer to spread out the information to against dengue fever and release the inner heat

RESULTS

    * >212K distributed samples/ 02 products

    * >120K people engaged and introduced to product

    * >300km roadshow

    * Seminar with >1,600 students/04 seminars

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