rohto-bg-case

ROHTO

rohto-bg-case

BACKGROUND

Rohto is a Japanese cosmetic & skincare brand which co-operated with Brancher.X for 4 years from 2019, and we are currently processing 5-year-contract for 2023. 

Melano CC: Social & WOM(2016 – 2023)

Sunplay & Hada Labo: Livestream (2023).

KOL STRATEGY​

  • BRAND AMBASSADOR: Tram Ngo
  • Using BA image on various images: Soial posts, Key Visuals,…
  • Utilize brand ambassador host the livestream and manage KOL to boost sales on both Facebook and Tiktokshop.
  • KOL/KOC Review:Utilized different levels of KOL and KOC from Youtube, Facebook, Tiktok to raise brand awareness, increase consumer trust, and spread out the WOM campaign.
  • Collaborated with Distributors such as Hasaki, The Gioi Skin Food, Sociolla,… to livestream on their channels.
  • Invite Beauty KOL to host the livestream to reach their followers.

RESULTS

    Number of sale increase year by year, grow 20% from 2019 to 2020, 30% in 2021, and in 2022 Melano CC becomes million-dollar-brand.

    Retaining agency 2019-2022

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