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NUVI

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BACKGROUND

NuVi brings to children a wonderful world where they will grow comprehensively in terms of intelligence, height and thinking. NuVi product possesses NuviPower formula as the devotion by nutrition specialists from the Nutifood Nutrition Research Institute in Sweden (NNRIS) for children to get taller and smarter.

Nuvi aims to get 30% market share of Kun and develop mass media to give big-boom awareness about Nuvi in Cambodia market, especially Phnom Penh.

MEDIA INTEGRATED STRATEGY

  • We build full marketing strategy for Nuvi brand’s in Campodia market new message and their product line then utilize Brancher.X big data to reach the right target audience (mom with adolescents who care about milk benefits to their children) through TV, OOH & Digital channels to increase brand awareness.
  • Leverage engagements and views on social media channel though video view on YT, Facebook and Tiktok.

RESULTS

    TV: 8400 GRP, 80% R1+ | 75% R3+

    - TukTuk ads: 100 Unit/month

    OOH: - 40 mini billboard, 3 Big Billboard, 3 Big LED​

    * 115.5M Impressions

    * >11M Trueview

    * > 5.3M Thruplay

    * 70% reach | fre. 2/ Week

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