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NAM A BANK

0831-akb08-074-story-nam-a-bank-w

BACKGROUND

Nam A Bank, formally known as Nam A Commercial Joint Stock Bank, commenced its operation on Oct 21st, 1992. In terms of technology, Nam A Bank continues to be one of the pioneering banks with a diverse digital banking ecosystem, leading in innovative digital solutions.

The challenge for the brand: Reach out to more potential young customers and establish the Nam A Bank community on social media channels.

STRATEGY

  • Improve brand awareness and increase follower base by leveraging BRANCHER.X DATA* to connect with potential target audience at the right time (when they exhibit specific banking & financial needs) and convey the right message.
  • Improve conversion rates and app downloads on Google Play Store and Apple Store.

RESULT

    40.000+ Facebook Followers

    10.000+ Instagram Followers

    12.000+ TikTok Followers

    8.000+ Zalo Followers

    6.000 app installs

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