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    • 0831-akb08-074-story-nam-a-bank-w

    NAM A BANK

    0831-akb08-074-story-nam-a-bank-w

    BACKGROUND

    Nam A Bank, formally known as Nam A Commercial Joint Stock Bank, commenced its operation on Oct 21st, 1992. In terms of technology, Nam A Bank continues to be one of the pioneering banks with a diverse digital banking ecosystem, leading in innovative digital solutions.

    The challenge for the brand: Reach out to more potential young customers and establish the Nam A Bank community on social media channels.

    STRATEGY

    • Improve brand awareness and increase follower base by leveraging BRANCHER.X DATA* to connect with potential target audience at the right time (when they exhibit specific banking & financial needs) and convey the right message.
    • Improve conversion rates and app downloads on Google Play Store and Apple Store.

    RESULT

      40.000+ Facebook Followers

      10.000+ Instagram Followers

      12.000+ TikTok Followers

      8.000+ Zalo Followers

      6.000 app installs

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