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MSD, a leading biopharmaceutical company in Vietnam, is launching the first HPV exhibition in Vietnam to dispel misconceptions surround HPV, utilizing innovative AI to subtly and effectively share sensitive information.
The challenge for the brand: To establish HPV credibility and urgency of injection among society, To change consumer understanding about HPV’s danger and convert them into action
* Awareness: >84M Reach / >517M Views
* Consideration: >10.9M Clicks
* Conversion: 277.6K actions
