We use the power of idea, creativity, media and data, to drive growth and to drive change, helping brands engage with their audiences and businesses grow sustainably.

Search
  • hello@brancherx.com
  • (+84) 287 303 0568
  • Home
  • About Us
  • What We Do
  • Case Studies
  • News & Careers
  • Contact Us
    • screenshot_5-2

    KIA

    KIA Motors 2021 re-branding media strategy

    screenshot_5-2

    BACKGROUND

    In 2019, KIA Motors faced a big challenge in asserting its position, when sales is stable, and market share decreased from 10.5% to 9.8%.

    STRATEGY

    • Big ideas:
      “Kia New Logo – Movement that inspires”
      “Kia K3 – Smart car life with sporty sleek & sophisticated design”
      “Kia KA4 – The new Carnival build on its predecessor's heritage”
      “Kia Sonet – Trendy & urban adventure”
      “Kia DL3 – Dynamic & fast back Sedan”
    • To communicate the new brand manifesto to the target audience.
    • Focus on each customer segment for each different product. Create high brand awareness to maximize the reach and contribute to increase sales and market share.
    • Channel from Awareness to Performance: TV, OOH, Programmatic Youtube, Online Video, OTT TV, Facebook, SEM, LAN.
    • TV build mass awareness across VN target to reach 72% in total TA population for each product launching with smart optimization skills & efficiency cost.
    • Digital as a media channel reaches 70% of different audience segments to create strong brand awareness of each product launching to create high demand and brand love.

    RESULTS

      Brand Sale of Q1 2022 increase 57% from 10,719 units to 16,795 units vs Q1

      2021 KIA has moved up to rank No.1 from No.3 in the top highest-sale car brands within 1year 2021.

    RELATED POSTS

    MERAP

    VPMILK GROW+

    LAVENDER BY CHANG

    SHISEIDO - Tiktok Development

    KREMIL

    LOF - DOCTOR KUN

    HUNG LOC PHAT

    NUVI

    SOFFELL

    SENSACOOL

    MSD

    MINH LONG​ CERAMICS

    HIRUSCAR

    WAFELLO

    DAIKIN

    COME TALK TO US

    HOTLINE: (+84) 287 303 0568

    Choose your service that you interest:
    SEND

    Contact with Us

    Choose your service that you interest: