karofi-2

KAROFI

karofi-2

BACKGROUND

Karofi is the No. 1 market share and most popular water purifier brand in Vietnam (source: TechSci research 2023), aiming to continuously serving the needs of drinking clean, pure water and protecting the health of Vietnamese people. 

Brand Awareness of Karofi Water Purifier is quite low (62%) compared to main competitor Kangaroo (79%). Increase Karofi brand recognition as ""Water Purifier Expert"

KOL STRATEGY​

  • Build an affiliate TikTok plan to book and take advantages of 300 KOL/KOC impact to boost brand awareness for Karofi on TikTok Channel
  • Build Brand trust through comprehensive script and review video providing information of water purifier filters as well as showcasing several WP machine function and application in customer daily's life.  
  • Phase 3 – Wound: 12 Medium influencer, 13 Micro influencer & 120 Nano influencers

RESULTS

    >32M Impressions

    >1M engagement

    Increase brand awareness and product attributes points

    Increase sales

RELATED POSTS

Launch & Maintenance campaign "Lucky in Every Drop"

COME TALK TO US

HOTLINE: (+84) 287 303 0568

Choose your service that you interest:
SEND

Contact with Us

Choose your service that you interest: