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    • huda-1

    HUDA-PR CSR CAMPAIGN​

    huda-1

    BACKGROUND

    Take main responsibility to spread out brand image and key message in full year 2023 by various pillars and tactic on PR​

    STRATEGY​

    • Planning: Conduct research, propose campaign concept, content pillar and media channel suggestion​
    • Production (Video documentary): Propose photo/mood board, shooting at Central, post production​
    • PR Article/press release development. Distribute PL to the selected media, ensure the media coverage up to 70%​
    • Together with the brand participated in the inauguration ceremony of the fresh water project in the province, with the participation of the local government and press. Managing and pushing local media coverage of the ceremony.​

    RESULTS

      100% media coverage as planned on selected media channels. ​

      Over KPI expectation: 190% views, 120% earned media​

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