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ENSURE

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BACKGROUND

Ensure Gold is a well-known adult formula milk brand in Vietnam targeting affluent elderly people (direct user) & caregivers (main buyer). For each year, during Tet season, the most important gifting season of the year. Ensure will launch their Tet campaign to promote for their products and gift pack

STRATEGY

  • Rooting into traditional Vietnamese perception on Tet. Tet is about creating new traditions and deeper connections with family members because it’s less about where you are, or what you do but it’s more about spending time strengthening your family bonds and your parents’ health.

RESULT

    The digital clip was ranked no.2 of Best Digital Tet Ads in 2019 by Kantar Millward Brown with high scores in meaningful/touching stories, resonance with the love of family, highlight of Tet is the time for family reunion

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