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Kun Doctor developed the very first product which focuses on Eye Health. The brand aims to encourage consumers to take care of children’s health comprehensively
Because this is a brand new product, the Kun Doctor needed a campaign to push the product into consumers’ awareness
* Education content: aired 16 content articles to provide consumer with scientific information and the 2 - 3 – 4 formula with Kun Doctor and MOH
* PR: 48 articles (earned media) about the kick-off event
* Landing page with more than 600 datas registered to join Healthy Eyes Day
* Free eye examination for more than 1600 children in 1st event
