dermatix-bg

DERMATIX

dermatix-bg

BACKGROUND

DERMATIX® ULTRA - The number 1 scar treatment brand in Vietnam, belonging to MENARINI Group (Singapore) was our client from 2020 - 2023. 

In 2023, our WOM objective is to continue the journey to make Dermatix become the top of customers' minds among all other competitors by leveraging reliable resources of influencers on social media. 

KOL STRATEGY​

  • Phase 1 – All: 160 Nano influencers
  • Phase 2 - Everyscar & MomwithKids: 15 Micro influencer & 120 Nano influencers
  • Phase 3 – Wound: 12 Medium influencer, 13 Micro influencer & 120 Nano influencers
  • Product review: Build the trust, sharing the experience; giving the product strength and information to customers
  • CTA: buying product by click to link sale/ fanpage/ website (Facebook) or link BIO (Tiktok).

RESULTS

    No.1 Market share of Scar in VN.

    View: 30 Mil views

    Like: 600k likes

    Seeding: 1,000 Comments

    Retaining agency 2022-2023

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