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Aptamil by Danone just entered Vietnam market for 2 years, in the context of a competitive market, they want to increase market share via a campaign to educate moms about their product with scientific background that support child’s immune system.
In upper funnel, Michelin achieved the outstanding view rate at 54%, which is significantly higher than the benchmark of the market. Besides, it contributed good volume of web traffic.
Thank to the halo effect from upper funnel, CR was outstanding at 82%, which is significant higher than benchmark of the market. Besides, Vietnam team also delivered the outstanding number of lead with 56% higher than Thailand and 34% higher than Myanmar.
