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CUCKOO E-commerce

E-commerce

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BACKGROUND

CUCKOO manufacturers small home appliances, is the No. 1 brand of Rice Cookers in Vietnam in addition to Multi Pressure Cookers, Water Purifiers, Air Purifiers.

Since 2023, Brancher.X has been tasked with developing and managing highly successful performance-based E-commerce channels with scalable capacity to increase orders.​

STRATEGY & IDEA

  • Connect with high value customers and encourage them to enroll in your sales program by creating dynamic ads with the product catalogs and directly drive sales on E-commerce channels such as Shopee, Lazada, Tiki to gain market share from competitors and un-official products.
  • Optimize formats between On-site (Search Ads, Discovery Ads, On-site CPAS) and Off-site (Facebook CPAS, GG PMax, GGS, SEM) to bring the best ROAS performance with the highest revenue and lowest cost.​

RESULTS

    Drive more than 500K traffic on E-commerce/month​

    Total ROAS increase from 2.3 to 6.6:​

    Shopee: ROAS increase from 2.3 to 5.9​

    Lazada: ROAS increase from 2.3 to 7.7​

    Tiki: ROAS increase from 3 to 6.8​

    ASiR: 20%

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