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Coway officially launched in Vietnam in 2020. Although Coway is the No. 1 brand of Water Purifier (WP) and Air Purifier (AP) in Korea, Coway is a new brand in VN market. Coway want to traffic to Coway Vina E-commerce Platforms and generate chance to convert sales.
Drive more than 10K traffic on E-commerce/month from only CPAS ads.
ROAS from CPAS increase from 0.5 in 2022 -> 1.5 in 2023.
