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COWAY​

coway-khuyen-mai-thang-6-2048x925

BACKGROUND

Coway officially launched in Vietnam in 2020. Although Coway is the No. 1 brand of Water Purifier (WP) and Air Purifier (AP) in Korea, Coway is a new brand in VN market. In 2022, Coway want to increase brand awareness and traffic to Coway Vina website and generate chance to convert sales.

STRATEGY

  • Maximum brand awareness and expand customers by optimizing for TrueView(CPV), maximize reach on multiple inventories by Key Visual about product and brand (CPM, CPE)
  • Enhance the customers' consideration with SEM & Innovative format by optimizing for click to increase traffic to website and trigger sales. (CPC, CPE)
  • Connect with high value customers and encourage them to enroll in your sale program by creating dynamic ads with the product catalogs, and directly drive sales to e-com platforms. (CPAS, GG Shopping Ads, Performance Max)
  • Besides target to user behavior and interest, we also leverage the 3rd party data (from Ecom platform) to optimize for conversion.

RESULTS

    Reaching more than 2M user on Facebook / month

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