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    • 1-citi-pre-cover-2

    CITIBANK

    Premier Miles Credit Cards Relaunch

    1-citi-pre-cover-2

    BACKGROUND

    Relaunch the revamped PremierMiles credit card with more attractive benefits and level-up its targeted customers.

    STRATEGY​

    • Big idea: "Trải nghiệm phi thường"
    • Emphasized the functional benefits of Premier Miles & the emotional expectation from consumers - Not just ordinary privileges, but Extraordinary Experiences.
    • Creating the new concept to refresh and get attraction from consumers from both online & offline (KV/ Brochure/ Sale booths).
    • Bring the buzz launching, by airing the digital assets & OOH which focusing on tapping right TA (premium office building/ A+ type shopping mall) to reach out our potential consumer. In the other hand, pushing the get lead form by performance MKT to ensure about card registration quantity.

    RESULT

      Reaching more than 280M views.

      Getting more than 12M daily impression (even through Covid 19)

      More than 93% consumers are satisfied with new image and over 114% KPI on card registration.

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