We use the power of idea, creativity, media and data, to drive growth and to drive change, helping brands engage with their audiences and businesses grow sustainably.
Citibank invest a big budget on digital acquisition to drive sales for credit card issuance by always-on digital campaigns.
Agency is requested to deliver sufficient outcome using CPA model.
Develop and maintain performance-based digital advertising channels that highly-effective through optimizable capacity.
Also explore new and scalable ways to drive more high-quality Leads and increase Conversions
87,000 Leads – 4,200 Cards have been archived.
11% Increase in click-throughs with the combination of display and search ads.
174% More Leads with better qualification and conversions.
21% Lower cost per Lead with fixed CPA model.
