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BAEMIN is operated by Woowa Brothers Vietnam, an affiliate of Woowa Brothers – Korea’s leading food delivery company which was established in 2010. Woowa Brothers Vietnam introduced the BAEMIN service in Vietnam in May 2019 and has established itself as a leading food technology company. BAEMIN has been operating in Vietnam for around two years with remarkable success.
KEY DELIVERABLE: Q4 Spontaneous awareness: 70% (vs. Spontaneous awareness 57% in Q3)*. Q4 TOM: 20% (vs. TOM 11% in Q3)*
Timeline: 2 - 3 months Focus 5 cities on Hanoi, Hai Phong, Da Nang, Ho Chi Minh and Can Tho.
TV: CPRP lower than planned 13% and achieved high ratio for PPIB with 68% all FOC.
Digital: brand’s TOM had slightly increased from 7% to 9% compared to Q4’21.
Awareness: R1+ 88.5%. Preference: R1+ 78.4%
