Ho Chi Minh City, 20th November 2025 – The Gardasil 9 – “Thank You from Your Future Self” campaign, a collaboration between MSD Vietnam, BRANCHER.X and MullenLowe Mishra, achieved significant recognition with one major award at MMA Smarties APAC 2025, in addition to four category awards and the Best in Show title at MMA Smarties Vietnam 2025. The MMA SMARTIES Awards honor influential global marketing initiatives that demonstrate creativity, effectiveness and meaningful contribution to society.

Celebrating a human-centered and emotionally resonant journey

The Gardasil 9 – “Thank You from Your Future Self” campaign was developed by MSD Vietnam to raise awareness of the dangers of HPV (Human Papilloma Virus) and reinforce the urgency of self-protection against HPV-related diseases.

At MMA SMARTIES APAC 2025, the campaign received the Bronze Winner award in Social Impact Marketing for its positive and measurable health impact on the community.

Earlier at the MMA SMARTIES Vietnam 2025 Gala Night, the campaign was honored across four major categories:

+ Gold Winner – Social Impact Marketing: Recognizing the campaign’s influence in reshaping public awareness of HPV.

+ Gold Winner – Omnichannel Marketing: Acknowledging its seamless and effective integration across digital, social, PR, and interactive event.

+ Gold Winner – Brand Purpose/Activism: Celebrating the strategic use of brand purpose to address public health issues and inspire protective actions.

+ Silver Winner – Short or Long Form Video: Highlighting its emotional narrative and deep connection with audiences through video storytelling.

The highest honor, Best in Show, reaffirmed the campaign’s excellence across strategy, creativity, multi-channel execution and its ability to establish new benchmarks for the marketing industry.

This collective achievement represents the shared commitment of all three partners and illustrates the strength of strategic innovation, creative storytelling and profound insight. Together, BRANCHER.X and MullenLowe Mishra supported MSD Vietnam in transforming complex medical information into an emotional journey that encourages individuals to act today for their long-term well-being.

MMA SMARTIES – A global benchmark for effective and purpose-driven marketing

The SMARTIES Awards, established by the MMA (Marketing + Media Alliance), are the world’s first marketing awards organized across local, regional, and global levels. The awards honor outstanding marketing initiatives and campaigns that demonstrate clear business impact from brands, companies and communication solution providers.

In 2025, SMARTIES Vietnam received more than 982 campaign submissions. Shortlisted entries were evaluated by 150 experts based on concept, execution and impact, with detailed categories that reflect the current landscape of modern marketing.

The recognition of “Thank You from Your Future Self” at both Vietnam and APAC levels demonstrates the campaign’s ability to combine creative emotional storytelling with a strategic communication framework, ultimately generating sustained positive value for public health. The campaign sets a new standard for marketing effectiveness within the Vietnamese market.

BRANCHER.X and the mission to advance positive social values

These awards represent not only a shared accomplishment for BRANCHER.X, MSD and MullenLowe Mishra, but also a recognition of BRANCHER.X’s leading role as a media agency that actively promotes essential public health messages.

With extensive communication expertise, BRANCHER.X developed a comprehensive multi-channel strategy and optimized each audience touchpoint, enabling HPV awareness to shift from a complex medical topic to a relatable and emotional narrative. The agency supported the effort to bring HPV prevention closer to the community, encourage informed awareness and inspire timely health-protection actions.

Contact Us:
BRANCHER.X VIETNAM COMPANY LIMITED
Address: 5th Floor, Networld Asia Building, 369B-369C Le Quang Dinh Street, Binh Loi Trung Ward, Binh Thanh District, Ho Chi Minh City
Tel: (+84) 2 873 030 568
Email: hello@brancherx.com