vacxin

PFIZER

vacxin

BACKGROUND

Pfizer is a global biopharmaceutical company committed to discovering and delivering innovative therapies that improve lives worldwide. Operating in Vietnam since 2003, Pfizer has carried out this mission locally, advancing science-based healthcare solutions to enhance community well-being.

The challenge for the brand: lưu ý về cấu fanpage is the lack of visual consistency, resulting in an incohesive and less recognizable brand identity.

STRATEGY & IDEA

  • Develop a visual guideline to ensure consistency across all posts in typography, color palette, and design elements.
  • Create a content guideline to align tone of voice, messaging, and storytelling style for cohesive communication.

RESULTS

    STATIC POST : 7

    VIDEO POST : 033

    VISUAL GUIDELINES FOR FANPAGE

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