Ho Chi Minh City, September 2025 – MSD (Merck Sharp & Dohme) Vietnam has been honored at the YouTube Works Awards 2024, winning the “The Big Bang” category for its campaign “Thank You From Your Future Self”. This prestigious award, organized annually by YouTube and Kantar, recognizes media-centric campaigns that exemplify creativity, communication effectiveness, and social impact.
Right Audience – Right Platform – Right Timing
The campaign Gardasil 9 – “Thank You From Your Future Self” initiated this year by MSD Vietnam, partnered with BRANCHER.X – a member of NetworldAsia Group – in the role of media strategy. The objective was to raise awareness about the dangers of HPV (Human Papilloma Virus) and emphasize the urgency of self-protection among the community from the potential risks it can cause. This project has achieved remarkable results:
+ 526 million views;
+ 3 million website visits;
+ 166% increase in HPV-related searches.
In details, YouTube was chosen as the primary touchpoint due to its high search intent and purposeful viewing behavior. The campaign adopted a multi-format strategy combining:
+ Storytelling and emotional engagement via TrueView 30s;
+ Retargeting users who interacted with the campaign via TrueView 15s;
+ Reinforcing key messages and recall via Bumper Ads 6s.
With the goal of reach maximizing, the campaign achieved over 70% coverage of the target audience, with an average frequency of 1.5 times per week.
Whereas data intelligence and technology lead the strategy
Based on data from Google Trends, YouTube Insights, and Keyword Planner that helps deeply delving customer behavior and insights of each customer group, the “Precision Targeting” communication strategy has been crafted with appropriated assets tailor-designed on specific each target audience’s painpoints.
Moreover, YouTube’s Machine Learning was also leveraged to optimize budget allocation toward audiences with higher view rates, effective time slots, and high-performing regions — while managing frequency to avoid ad fatigue.
Through data-driven insights and advanced analytics, the project Gardarsil 9 – “Thank You From Your Future Self” campaign achieved outstanding performance. This impactful result is a convincable showcase of the power of data, optimal cost efficiency, which thrives to positive social changes.
Victory that comes from Dedication in Long-term Vision
As the main digital communication partner, BRANCHER.X successfully collaborated with MSD Vietnam to launch the “Thank You From Your Future Self” campaign, which was honored with the “The Big Bang” award at the YouTube Awards. For BRANCHER.X, this is not only a shared pride but also a testament to the power of creative and effective communication, affirming its mission to bring great achievements to clients, employees, and partners.
Contact Us:
BRANCHER.X VIETNAM CO., LTD
5th Floor, Networld Asia Building, 369B-369C Le Quang Dinh St.,Binh Loi Trung Ward, Binh Thanh District, Ho Chi Minh City
Phone: (+84) 2 873 030 568
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At this national event, Brancher.X Vietnam Ltd. was honored with the "Leading Brand of the Year in Vietnam 2025" award. This recognition serves as an acknowledgment from government bodies for the company's continuous efforts in building a reputable and high-quality brand. The award is also a testament to the trust and confidence that our partners and brands place in our services and expertise.
Networld Asia's communications ecosystem comprises of 6 key companies: Brancher.X, a market-leading data-driven media agency; The Meaningful Agency (TMA), a creative agency with purpose-at-its-core; RED Communications, a PR & media relations agency with deep expertise in Health & Wellness; Networld Publishing, a content creation company; Networld Solutions, an Ad-tech & Mar-tech company; and MayBi, an E-Commerce incubator with its own viable High-Street fashion label.
