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KREMIL

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BACKGROUND

Kremil – the anti-acid gel, a brand belongs to UIP

This is the re-launch campaign with new TVC to approach various T.A Groups.

Besides, change the mood of TVC to make it more lifestyle and young to approach the young white collar  which is potential T.A Group

AGENCY TASK

  • Create a new TVC with iconic sound "xoet" to make it more memorable.
  • The story relevant to lifestyle situation in T.A's daily activities to attract them.
  • KV also have a bright tone and mood and deliver message: "With Kremil Gel, worry free and relieves the pain to enjoy your life"
  • CTA: buying product by click to link sale/ fanpage/ website (Facebook) or link BIO (Tiktok).

RESULTS

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