459991341_1056711056460759_6232223287685209177_n

MINH LONG​ CERAMICS

459991341_1056711056460759_6232223287685209177_n

BACKGROUND

Minh Long Ceramics has kicked off an exciting Mid-Autumn promotion campaign, partnering with KOCs to spotlight their retail locations. This initiative aims to make it easy for potential customers to find Minh Long’s stores and learn about special holiday deals. The campaign targets six stores across key cities—two in Ho Chi Minh City, and one each in Hanoi, Da Nang, Can Tho, and Binh Duong—to draw traffic and boost in-store engagement.​

KOL STRATEGY​

  • Using KOCs - consumers with honest reviews, with portraits close to TA, especially young people to tell the story of Minh Long ceramics has absorbed customers' opinions and increasingly rejuvenated the brand.​

RESULTS

    * View: 2.6M views

    * Like: 50K reactions

    * Attracted more than 3000 comments, main contents include: Request for Showroom address, promotional gifts and Ask if it is possible to buy online.

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