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HIRUSCAR

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BACKGROUND

The business grew and Mayora Group was then formally established in 1977 and since then has grown to become a recognized global company in the Fast Moving Consumer Goods industry. Our diverse products can be divided into 8 categories: biscuit, candy, wafer, chocolate, coffee, , beverage and cereal. Among our well-known brands are Kopiko, Danisa, Roma, Energen, Torabika, Beng Beng and many more.

KOL STRATEGY​

  • Engage HCPs to discuss the product’s ingredients and effectiveness, building credibility and trust.
  • Collaborate with Micro KOCs to create humorous, relatable content that naturally connects with the audience.
  • Partner with Nano KOCs to showcase before-and-after experiences, highlighting the product’s effectiveness through personal stories.

RESULTS

    * View: 2.9M views

    * Like: 70K reactions

    * Spark discussions around key questions like: "Is it effective for new facial scars, C-section scars, surgery scars, and how fast does it work?"

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