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ACB is one of the leading joint-stock commercial banks in Vietnam, with an extensive network of branches and over 13,000 employees, offering a wide variety of products and services. On the occasion of its 30th anniversary, Asia Commercial Bank (ACB) launched an automated banking model called ACB lite.
ACB aims to increase brand awareness and encourage users to experience ACB lite. Additionally, the bank aims to reach the top 5 in industry share of voice by the end of 2023.
