Dermatix Ultra is a brand that has been present for more than 10 years in the market. Dermatix Ultra is the number 1 scar treatment specialist in Vietnam (*). However, in 2021, market share in Vietnam decreased. In order to maintain and expand market share in Vietnam, Dermatix Ultra has to attract many new customers in 2022.
Since 2022, Brancher.X has been tasked with developing and managing performance on digital advertising channels. Brancher.X must also boost conversions.
Conversion of Website: We helped the brand in 30% sales growth with CR: 7.5%. Especially, on SEM channel, CTR is 14% (benchmark: 11%)
Landing page view from Fanpage: over 1,500 quality landing page/month with LPVR: 2.6%
(*) According to calculations based on IQVIA's market share value from 2018-2020 (**) This is an exclusive Brancher X tool that can identify the right target customers based on their online behavior.